Turning Scrap & Surplus into Strategic Revenue

India's most trusted digital auction platform for industrial scrap, surplus inventory, and secondary materials — connecting serious sellers with verified buyers across the country.

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9,000+ Registered Bidders

70,000+ Tons Sold Monthly

350+ Locations Covered

₹2,500 Cr+ Annual Transaction Value

What we do

Simple to Use. Serious About Results.

Auction-it is a digital e-Auction platform from JindalX, part of the O.P. Jindal Group. We specialize in helping industrial organizations liquidate scrap, excess inventory, and secondary materials at the best possible price — through transparent, competitive online auctions.

For Sellers

A verified national buyer network, AI-backed price guidance, and end-to-end auction management — so you can focus on your core business while we handle everything from lot creation to payment collection.

How selling works

For Buyers

Access live auctions from multiple clients on a single dashboard. Bid in real time, track your participation, and get instant confirmation when you win.

Auction types

Choose the Right Auction Format

Different objectives call for different formats. We support the four most common variants used in industrial auctions.

Forward Auction

The most common format for selling scrap and surplus. Multiple buyers compete openly, driving prices upward. Clear winner selection, no ties, full transparency.

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Reverse Auction

Ideal for procurement. Sellers compete on price to win your business, driving costs down while you define the quality and terms.

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Yankee Bidding

For large-volume lots. Buyers bid on portions of the total quantity, maximizing participation and ensuring full liquidation even for bulk material.

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Sealed Bid

All bids are submitted confidentially and opened simultaneously. Eliminates price anchoring and buyer collusion — every participant reveals their true best price.

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Why Auction-it

Why Thousands of Buyers and Sellers Choose Us

Better Prices, Guaranteed by Competition

Competitive bidding consistently delivers 15–25% better realization than spot selling. More buyers bidding means better outcomes for sellers.

Verified Buyer Network

Every bidder goes through a KYC and onboarding process. Our database of 9,000+ buyers is segmented, screened, and active.

100% Transparent Process

Every bid, every action, every result is logged with a full audit trail. No favoritism, no manipulation — just market-driven price discovery.

Managed End-to-End

Catalogue creation, buyer outreach, auction execution, documentation, invoicing, and post-sale follow-up — we handle the process, you get the result.

ISO 27001 Certified Security

Your data is protected by robust access controls, role-based permissions, and an ISMS framework aligned with ISO 27001 standards.

Pan-India Reach

Coverage across 350+ locations and buyers in every major industrial cluster — your materials reach far beyond your local market.

Clients

Trusted by India's Leading Industrial Names

Adani
Tata Motors
Honda
ACC
Ambuja Cement
JSW
Panasonic
Volvo Eicher
Maharashtra Seamless
JK Cement
Jindal SAW
Surya Roshni

…and many more.

Ready to launch?

Ready to Run Your First Auction?

Talk to our team and discover how Auction-it can help you recover maximum value from your surplus materials.

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